Scheduled Hours

37.5

Position Summary

The Content Strategist will work with the Creative Services & Marketing Communications Division and Web Communications staff to develop content that is useful, well organized, grammatically correct, tailored to users’ needs and in concert with the School of Medicine’s communications objectives. The ideal candidate for the position will possess extensive expertise in the analysis, development and refinement of written content for websites associated with Washington University School of Medicine.

Job Description

Primary Duties & Responsibilities

• Analyze user needs and client objectives to audit and evaluate the content and usability of existing sites.
• Create, edit and maintain content strategy and content creation plans, information architecture, multimedia and text-based content for new and revised sites; develop and maintain templates, forms and workflow documents for the content development process so that communication between CSMC divisions is seamless; develop and maintain templates, forms and workflow documents for the content development process so that communication between CSMC divisions is seamless. Work with other staff as members of a multidisciplinary team who each contribute to excellence in web-based or social media communications at WUSM.
• Work with staff in various departments to ensure content design is user-centric and consistent in style, format and quality. Collaborate with the usability and audience research experts to develop user polls, user identification methods, best practice guidelines, usability testing.
• Create taxonomies and metadata frameworks for grouping and tagging content.
• Identify and evaluate opportunities to reuse or streamline content across the School of Medicine’s website or various social media sites and the university enterprise.
• Work with the others to plan and conduct user testing.
• Serve as an expert on and resource for writing for the web or social media platforms; identify, lean, share and implement new industry techniques, practices, technology and literature.
• Perform other duties as assigned.

Preferred Qualifications

• Experience with social media content development and monitoring strategies is highly desirable.
• At least two years of direct experience in a health care setting.
• Mastery of best practices of writing for the web or social media platforms.
• Ability to organize multiple layers of content and maintain consistency in voice, key messaging and site architecture; ability to engage in an iterative writing process, negotiate input and incorporate revisions from multiple subject matter experts.
• Ability to work well with faculty, administration and staff in a matrix organization.
• Experience with content management systems and databases.
• Extensive experience with analyzing and creating content for complex websites or social media platforms, including the creation of taxonomies.
• Ability to interpret academic subjects related to medicine and health care to lay audiences.
• Experience with search engine optimization and search engine marketing practices.
• Expert level of attention to detail.
• Experience with web analytic packages.
• Knowledge of Associate Press style.
• Excellent presentation and interpersonal skills.
• A commitment to work within the university’s established organizational structure.
• A commitment to independent higher education, in general and to Washington University, in particular.

Required Qualifications

• A bachelor’s degree in English, Journalism, Communications or Marketing.
• At least five years of professional experience with writing, editing and optimizing content for digital communications.
• A strong portfolio that demonstrates knowledge in writing and organizing content for the web.

Grade

G12

Salary Range

$55,600.00 - $94,900.00 / Annually

The salary range reflects base salaries paid for positions in a given job grade across the University. Individual rates within the range will be determined by factors including one's qualifications and performance, equity with others in the department, market rates for positions within the same grade and department budget.

Accommodation

If you are unable to use our online application system and would like an accommodation, please email CandidateQuestions@wustl.edu or call the dedicated accommodation inquiry number at 314-935-1149 and leave a voicemail with the nature of your request.

Pre-Employment Screening

All external candidates receiving an offer for employment will be required to submit to pre-employment screening for this position. The screenings will include criminal background check and, as applicable for the position, other background checks, drug screen, an employment and education or licensure/certification verification, physical examination, certain vaccinations and/or governmental registry checks. All offers are contingent upon successful completion of required screening.

Benefits Statement

Washington University in St. Louis is committed to providing a comprehensive and competitive benefits package to our employees. Benefits eligibility is subject to employment status, full-time equivalent (FTE) workload, and weekly standard hours. Please visit our website at https://hr.wustl.edu/benefits/ to view a summary of benefits.

EEO/AA Statement

Washington University in St. Louis is committed to the principles and practices of equal employment opportunity and especially encourages applications by those from underrepresented groups. It is the University’s policy to provide equal opportunity and access to persons in all job titles without regard to race, ethnicity, color, national origin, age, religion, sex, sexual orientation, gender identity or expression, disability, protected veteran status, or genetic information.

Diversity Statement

Washington University is dedicated to building a diverse community of individuals who are committed to contributing to an inclusive environment – fostering respect for all and welcoming individuals from diverse backgrounds, experiences and perspectives. Individuals with a commitment to these values are encouraged to apply.

Applicant Instructions

When you are ready to apply, creating an account only takes a minute. Your account creates a candidate home page which we will use to communicate with you and allows you to apply for jobs and view your application statuses. The first page of the application offers two “Quick Apply” options. Quick Apply allows you to either use a previous application or create a new application using a resume to populate the work experience and education sections of your job application. If using a resume to populate your application, check to ensure the application fields populated accurately. You may skip the “Quick Apply” page by clicking “Next” at the bottom of the page. Documents may be uploaded in the My Experience section of the application. You also have the option to apply with a LinkedIn feature, which allows you to apply by using your LinkedIn profile to populate some of the job application fields.