Social Media Coordinator Job at Baylor University
What We’re Looking For
Baylor University’s College of Arts and Sciences is seeking a full-time Social Media Coordinator. As the Social Media Coordinator, you will be up-to-date with the latest digital technologies, cameras and social media trends with a drive to continue learning the ever-evolving platforms and technology. You should have excellent communication and content creation skills and be able to express the views of Baylor University and the College of Arts & Sciences creatively. Ultimately, you should be able to handle our social media presence, as well as the videography, editing and photography needed to support it, ensuring high levels of user engagement and web traffic. Additionally, the successful candidate will demonstrate the following:
- Understanding of the needs of a diverse student population within a Christian higher education setting and an openness to cultural humility.
- Experience with and understanding of social media platforms
- Excellent written and verbal communication (content creation) skills
- Excellent social listening skills
- Proficiency in graphic and visual design
- Proficiency with Adobe Creative Suite (Photoshop, Illustrator, InDesign and PremierePro, in particular), digital media formats and HTML
- Excellent video and production and editing skills
- Working knowledge of digital photography
- Strong organizational skills with the ability to multitask and work with minimal supervision
- Be successful communicating and interacting with all campus populations including students, faculty and staff.
A Bachelor’s degree, 1-3 years of relevant work experience running professional social media accounts and producing outstanding video and online audiovisual content, and an active Christian faith are required. A Master’s degree and four years of relevant work experience are preferred. Applicants must be currently authorized to work in the United States on a full-time basis.
What You Will Do
- Be responsible for the day-to-day operations of the College’s social media platforms (including Facebook, Twitter and LinkedIn)
- Create engaging content for use across Arts & Sciences’ social media platforms
- Work with the Director of Marketing and Communications to develop, implement and review social media strategy
- Research and write daily content for Arts & Sciences social media platforms
- Attend campus events, when needed, to produce photographic and video content for use on social media platforms and the College website
- Use software to create engaging and professional visuals that support College messaging and events, including infographics and announcements
- When needed, research and write posts on the Arts & Sciences blog, as well as articles for Baylor Arts & Sciences magazine
- Monitor Arts & Sciences social media traffic through user analytics to report on and advise about the effectiveness of the College’s social media platforms
- Stay up to date with social media messages and industry trends and make recommendations to enhance the College’s platforms accordingly
- Assist in the development and management of social media marketing strategy and influencer marketing strategy
- Travel domestically on occasion as position requires
- Perform all other duties as assigned to support Baylor’s mission
What You Can Expect
As part of the Baylor family, eligible employees receive a comprehensive benefits package that includes medical, dental, and vision insurance, generous time off, tuition remission, and outstanding automatic retirement contributions. Baylor has a comprehensive benefits plan that supports you and your family’s wellbeing and allows you to be a part of the life of a vibrant and active college campus. To learn more go to Baylor Benefits & Advantages.
Explore & Engage
Learn more about Baylor and our strategic vision, Illuminate . Also, explore our great hometown of Waco and many opportunities to engage locally.
Degree Level : Bachelor
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