Description

There’s never been a more exciting time to join United Airlines. We’re on a path towards becoming the best airline in the history of aviation. Our shared purpose – Connecting People, Uniting the World – is about more than getting people from one place to another. It also means that as a global company that operates in hundreds of locations around the world with millions of customers and tens of thousands of employees, we have a unique responsibility to uplift and provide opportunities in the places where we work, live and fly and we can only do that with a truly diverse and inclusive workforce. And we’re growing – in the years ahead, we’ll hire tens of thousands of people across every area of the airline. Our careers include a competitive benefits package aimed at keeping you happy, healthy, and well-traveled. From employee-run "Business Resource Group" communities to world-class benefits like parental leave, 401k, and privileges like space available travel, United is truly a one-of-a-kind place to work. Are you ready to travel the world?

The Senior Specialist of Brand Strategy & Activation is responsible for executing United's brand strategy and for having a thorough understanding of United's visual identity and design to maintain brand standards and attributes across multiple channels. This position ensures that the United brand is consistently represented while safeguarding all branded materials express the most effective and recognizable brand position. This role will provide guidance to internal and external partners to enable a consistent Brand experience across all channels.

Key Responsibilities:

• Provides guidance, maintains, and protects the airline's visual identity, design, and branded experience in all channels

• Supplies Brand Identity inputs to agency partners and internal groups throughout the project lifecycle and then follows through to ensure the delivery of a consistent brand standard

• Maintain and optimize the brand approval process for internal and external partners

• Responsible for maintaining, communicating, and publishing updates to United visual identity and design

United values diverse experiences, perspectives, and we encourage everyone who meets the minimum qualifications to apply. While having the “desired” qualifications make for a stronger candidate, we encourage applicants who may not feel they check ALL of those boxes! We are always looking for individuals who will bring something new to the table!

Qualifications

What’s needed to succeed (Minimum Qualifications):

• Bachelor's degree

• 2+ years marketing, design, or branding experience

• Demonstrated knowledge of design thinking and global branding principles

• Proven project management skills and cross-functional collaboration including the ability to manage multiple priorities

• Experience in or knowledge of the airline/travel industry

• Must be legally authorized to work in the United States for any employer without sponsorship

• Successful completion of interview required to meet job qualification

• Reliable, punctual attendance is an essential function of the position

What will help you propel from the pack (Preferred Qualifications):

• Masters degree

United Airlines is an equal opportunity employer. United Airlines recruits, employs, trains, compensates and promotes regardless of race, religion, color, national origin, gender identity, sexual orientation, physical ability, age, veteran status and other protected status as required by applicable law. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform crucial job functions. Please contact JobAccommodations@united.com to request accommodation.